BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20240808T130000Z
DTEND:20240808T140000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:A Brand is Not a Name
DESCRIPTION:A brand is more than a logo or color scheme. It's more than a tagline\, slogan\, or marketing campaign. And it's much more than any advertising campaign\, single product or graphics design feature. A brand is a promise to the consumer that they can count on you to deliver EVERY time on that promise. Join Eric Hultgren\, director of brand strategy + social media for MLive\, as he talks about how you move from your name to a brand and deliver on that promise.\n\n\n\nFacilitated by: Eric Hultgren\, MLive
X-ALT-DESC;FMTTYPE=text/html:<span class="TextRun SCXW111337953 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; color: rgb(0\, 0\, 0)\; font-style: normal\; white-space-collapse: preserve\; font-size: 12pt\; line-height: 19.275px\; font-family: Arial\, Arial_EmbeddedFont\, Arial_MSFontService\, sans-serif\; font-variant-ligatures: none !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">A brand is more than a logo or color scheme. </span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">It</span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">&rsquo\;s</span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;"> m</span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">ore than a tagline</span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">\,</span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;"> slogan</span></span><span class="TrackChangeTextInsertion TrackedChange SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; text-decoration-line: underline\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web&quot\;\, Arial\, Verdana\, sans-serif\; font-size: 12px\; white-space-collapse: preserve\; color: rgb(73\, 130\, 5)\;"><span class="TextRun SCXW111337953 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; font-size: 12pt\; line-height: 19.275px\; font-family: Arial\, Arial_EmbeddedFont\, Arial_MSFontService\, sans-serif\; font-variant-ligatures: none !important\;" xml:lang="EN-US">\,</span></span><span class="TextRun SCXW111337953 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; color: rgb(0\, 0\, 0)\; font-style: normal\; white-space-collapse: preserve\; font-size: 12pt\; line-height: 19.275px\; font-family: Arial\, Arial_EmbeddedFont\, Arial_MSFontService\, sans-serif\; font-variant-ligatures: none !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;"> or marketing campaign. And</span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;"> </span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">it&rsquo\;s</span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;"> much more than any advertising campaign</span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">\,</span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;"> </span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">single product</span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;"> or </span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">graphics</span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;"> design feature. A brand is a promise to the consumer that they can count on you to deliver </span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">EVERY</span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;"> time on that promise. Join Eric Hultgren\, director of brand strategy + social media for MLive</span></span><span class="TrackChangeTextInsertion TrackedChange SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; text-decoration-line: underline\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web&quot\;\, Arial\, Verdana\, sans-serif\; font-size: 12px\; white-space-collapse: preserve\; color: rgb(73\, 130\, 5)\;"><span class="TextRun SCXW111337953 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; font-size: 12pt\; line-height: 19.275px\; font-family: Arial\, Arial_EmbeddedFont\, Arial_MSFontService\, sans-serif\; font-variant-ligatures: none !important\;" xml:lang="EN-US">\,</span></span><span class="TextRun SCXW111337953 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; color: rgb(0\, 0\, 0)\; font-style: normal\; white-space-collapse: preserve\; font-size: 12pt\; line-height: 19.275px\; font-family: Arial\, Arial_EmbeddedFont\, Arial_MSFontService\, sans-serif\; font-variant-ligatures: none !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;"> as he talks about how you move from your name</span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;"> </span><span class="NormalTextRun SCXW111337953 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">to a brand and deliver on that promise.</span></span><br />\n<br />\n<span class="TextRun SCXW129424248 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; color: rgb(0\, 0\, 0)\; font-style: normal\; white-space-collapse: preserve\; font-size: 12pt\; line-height: 19.275px\; font-family: Arial\, Arial_EmbeddedFont\, Arial_MSFontService\, sans-serif\; font-variant-ligatures: none !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW129424248 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">Facilitated by: Eric Hultgren</span><span class="NormalTextRun SCXW129424248 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">\, MLive</span></span><span class="EOP SCXW129424248 BCX0" data-ccp-props="{&quot\;201341983&quot\;:0\,&quot\;335559739&quot\;:160\,&quot\;335559740&quot\;:257}" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; color: rgb(0\, 0\, 0)\; white-space-collapse: preserve\; font-size: 12pt\; line-height: 19.275px\; font-family: Arial\, Arial_EmbeddedFont\, Arial_MSFontService\, sans-serif\;">&nbsp\;</span><span class="EOP SCXW111337953 BCX0" data-ccp-props="{&quot\;201341983&quot\;:0\,&quot\;335559739&quot\;:160\,&quot\;335559740&quot\;:257}" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; color: rgb(0\, 0\, 0)\; white-space-collapse: preserve\; font-size: 12pt\; line-height: 19.275px\; font-family: Arial\, Arial_EmbeddedFont\, Arial_MSFontService\, sans-serif\;">&nbsp\;</span>
LOCATION:MLive- The Dryden Building 601 Saginaw St\, Flint\, MI 48502
UID:e.2606.18301
SEQUENCE:3
DTSTAMP:20260523T214804Z
URL:https://members.flintandgeneseechamber.org/events/details/a-brand-is-not-a-name-18301
END:VEVENT

END:VCALENDAR
