Event site: https://www.eventbrite.com/e/marketing-insights-using-mobile-gps-tickets-468639361947
\n
\nThe digital space for marketing has disrupted small\, local businesses for better or worse. Join AMA Detroit and Dr. Syagnik Banerjee\, Professor of Marketing from the University of Michigan-Flint for a deep dive into the effects of local and national advertising strategies in different mediums (TV\, Search\, &\; Social). Dr. Banerjee uses the physical movement of store visitors from cell phone GPS data to build valuable insights\, useful for creating future marketing initiatives.
\;
\nABOUT THE SPEAKER:
\n\nSyagnik Banerjee
\n\nSyagnik Banerjee studies the impact of mobile devices on consumer behavior and on the processing of signals emerging from location-based Social Media posts. He teaches a MBA class on digital marketing and Big Data and collaborates with researchers from Business\, GIS and Computer Science. Some of his recent works include:
\n\nAssessing Prime-Time for Geotargeting With Mobile Big Data\, Sy Banerjee\, Vijay Viswanathan\, Kalyan Raman\, Hao Ying\, Journal of Marketing Analytics\, 2013\, Vol. 1(3)\, pp 174-183.
\n\n&ldquo\;Visualizing active travel sentiment in an urban context&rdquo\; with Greg Rybarczyk\, International Conference on Transport &\; Health MINETA Transportation Institute\, San Jose\, California\, July 2016.
\n\n&ldquo\;Assigning Geo-Relevance of Sentiments Mined from Location-Based Social Media Posts&rdquo\; with R. Sanborn and M. Farmer\, in Advances in Intelligent Data Analysis XIV\, LNCS
\n\n&ldquo\;Understanding In-Store Consumer Experiences via User Generated Content from Social Media&rdquo\;\, working paper with Karthik Sridhar and Ashwin Aravindakshan
\n\n&ldquo\;Tweeted Customer Emotions as Currency for Competitive Performance: A Framework of Location-Based Social Media Listening&rdquo\;\, working paper with Amit Poddar\, Karthik Sridhar\, Nanda Kumar
\n