Marketing Insights Using Mobile GPS

Event site: https://www.eventbrite.com/e/marketing-insights-using-mobile-gps-tickets-468639361947

The digital space for marketing has disrupted small, local businesses for better or worse. Join AMA Detroit and Dr. Syagnik Banerjee, Professor of Marketing from the University of Michigan-Flint for a deep dive into the effects of local and national advertising strategies in different mediums (TV, Search, & Social). Dr. Banerjee uses the physical movement of store visitors from cell phone GPS data to build valuable insights, useful for creating future marketing initiatives.

ABOUT THE SPEAKER:

Syagnik Banerjee

Syagnik Banerjee studies the impact of mobile devices on consumer behavior and on the processing of signals emerging from location-based Social Media posts. He teaches a MBA class on digital marketing and Big Data and collaborates with researchers from Business, GIS and Computer Science. Some of his recent works include:

Assessing Prime-Time for Geotargeting With Mobile Big Data, Sy Banerjee, Vijay Viswanathan, Kalyan Raman, Hao Ying, Journal of Marketing Analytics, 2013, Vol. 1(3), pp 174-183.

“Visualizing active travel sentiment in an urban context” with Greg Rybarczyk, International Conference on Transport & Health MINETA Transportation Institute, San Jose, California, July 2016.

“Assigning Geo-Relevance of Sentiments Mined from Location-Based Social Media Posts” with R. Sanborn and M. Farmer, in Advances in Intelligent Data Analysis XIV, LNCS

“Understanding In-Store Consumer Experiences via User Generated Content from Social Media”, working paper with Karthik Sridhar and Ashwin Aravindakshan

“Tweeted Customer Emotions as Currency for Competitive Performance: A Framework of Location-Based Social Media Listening”, working paper with Amit Poddar, Karthik Sridhar, Nanda Kumar